Prices for SEO website promotion in the Top 2024

If your website is not optimized, search engine promotion is useless. To prepare a website for promotion in search engines, SEO (internal) optimization of a web resource is necessary. After it is carried out, the search engine (Google or Yandex) will be able to understand for which queries your site should be shown in the search results. Internal website optimization is a set of works to improve technical and textual factors in order to increase the number of key phrases for which your website is ranked in search engines and their positions in search results. At the same time, the design and appearance of your site remain the same. Proper search engine optimization of a website includes the following types of work:

• Eliminate duplicate pages.

For each type of duplicate pages, the optimal elimination method is selected (this can be a redirect or the canonical attribute). After eliminating duplicates on a site with unique content, search engines will be more loyal to the web resource, and it will be ranked better.

• Correct formation of page addresses.

The address of each page must be relevant to the query that users enter in the address bar. Such Google and Yandex pages rank better than CNC links.

• Development of the semantic core of the site.

The success of promoting your project depends on the correct composition of the semantic core of the site. Therefore, it is so important to first competently expand the semantic core, select synonyms, and then form the main groups of queries for landing pages.

• Competently compiling meta titles and meta descriptions for pages.

Website optimization requires paying special attention to the manual compilation of meta tags. When forming a meta title (title), words from the most high-frequency queries are placed at the beginning of it, and a meta description of the page (description) encourages the user to go to it.

• High-quality writing of SEO texts for promoted pages.

Texts posted on web pages must be unique and interesting for site visitors. And for proper search engine optimization, they must contain key queries, exact and inaccurate occurrences. The cost of internal website optimization depends on the topic and number of landing pages – product categories or types of services – and is approximately:

SEO copywriting is the process of writing unique texts for each landing page of a website using search queries from the semantic core. If you do not have a semantic core, we will take care of its development. The cost of SEO copywriting services depends on the required amount of text, as well as the topic of the niche in which the site is being promoted. The costs of creating SEO-optimized texts can reach from 10% to 20% of the total website promotion budget. Prices for 1 thousand characters of text of a certain volume are shown in the table.

An SEO site audit includes a series of processes aimed at finding possible errors on the site from an SEO point of view, which interfere with the successful ranking of the site in search engines. An SEO audit differs from SEO optimization in that it directly involves checking the site for errors using an agreed upon checklist and drawing up a detailed report with clear recommendations for eliminating errors. Whereas SEO optimization is aimed at identifying errors and correcting them. The cost and timing of an SEO audit for different types of sites varies and is approximately:

To get SEO advice and find out what effective website promotion is, you send us a request. The cost of a consultation depends on which specialist provides the service (free consultations are available only to iFish clients). We are ready to advise you on all niches and topics of websites in the most convenient way for you:

• by phone +447788811300;
• via email info@ifish.agency ;
• in messengers Telegram, Viber, Whatsapp.

Current prices are presented in the table.

Collecting a semantic core involves generating a list of key phrases in the required language, distributed into semantic groups, each of which corresponds to one landing page of the site.

The main tasks of this stage include:

• Writing SEO-optimized texts using keywords.
• Creation of title and description meta tags.
• Collecting words to track site positions in search engines.

The cost and timing of creating a semantic core depend on the number of categories of goods or services on the site and is calculated individually for each project. Current prices are presented in the table.

Link building is one of the most effective SEO optimization methods, the essence of which is to build a link mass in order to increase the site’s ranking in search engines. Link building is suitable for the following categories of customers:

• young little-known brands;
• companies operating in highly competitive niches;
• brands who want to improve their visibility and increase website traffic.

The process of building links consists of successive stages:

1. Selection of thematic content that is valuable for visitors for the purpose of its further placement on the donor website.
2. Developing a strategy for building link mass in a short time.
3. Collecting a database of contacts who may be interested in your business niche.
4. Placing links on authoritative relevant sites (thematic forums and blogs, online publications, social networks, photo and video catalogs).

Unlike buying links on exchanges, link building is a more painstaking and time-consuming process, since the selection of donor sites is done manually. Another way to promote SEO using links is crowd marketing . The method is aimed at attracting the target audience to the site by placing links along with recommendation reviews on forums, blogs, in comments under videos and articles about your company’s products or services. This safe technology of hidden marketing is suitable for promoting websites of any subject and for any business niche, and it is also low cost.

When used correctly, crowd marketing helps:

• Increase website visibility in Google search.
• Increase awareness and improve brand image.
• Get targeted traffic to the site.

If you have a website selling goods, then crowd marketing can be used for SEO promotion of the resource and promotion of key queries to the TOP of Google search. Companies that provide services get the maximum benefit from crowdlinks. The cost of forming a link building strategy depends on the total number of links being placed and is:

SEO optimization and website promotion to the Top remains one of the most profitable and at the same time cheapest ways to attract visitors from search traffic. Depending on the volume of work to be done, the cost of search engine promotion in the European country varies from €280 to €9,300. Taking into account the inertia of the process, the promotion period starts from 3 months.

The price for website promotion is formed based on several criteria:

• remuneration of specialists who are involved in the development and promotion of the site (optimizers, programmers, copywriters, content managers, link builders, etc.);
• associated costs.

The cost of services for each team member for website promotion depends on the volume and complexity of the work they perform. It is logical: firstly, it takes more time to solve a larger number of problems, and secondly, more complex tasks require the involvement of more qualified specialists, whose cost per hour of work is higher. Related costs in SEO make up that part of the promotion budget that is spent on paying for the placement of links and the services of outsourcing specialists. The cost of placing links on sites depends on the tariffs of each of them. The higher the competition in a niche, the more expensive each link is. You can get free backlinks by publishing guest posts on popular information resources, but you will still have to spend money on creating high-quality content that meets the requirements of the resource. Also, the size of associated costs is largely influenced by the theme of the site and the level of competition in a particular business niche. So, if we are talking about writing texts on medical or legal topics by professional authors, the cost of 1 thousand characters can be several times higher than the average prices for the services of copywriters specializing in other topics. The cost of website promotion in a European country depends on the SEO promotion method used by specialists. Current prices for 2024 are shown in the table.

The goal of traffic promotion , the minimum cost of which starts from €0.1 per click, is to attract the required number of visitors. This method is suitable for young sites to which it is important to attract the attention of potential customers. The benefits of traffic promotion include:

	Transparent cooperation scheme.
	Increased trust from search engines.
	Increased demand for goods or services presented on the site.
	Payment for results.

At the same time, traffic promotion has several disadvantages :

	For a high return on investment, it is necessary to take measures to increase conversion.
	The likelihood of attracting an uninterested audience to the site by unscrupulous performers of work.

A simple and effective, but already slightly outdated method of promoting positions with a minimum cost of €1 per request is aimed at bringing a group of keys to the TOP of search results. Prices in this case fluctuate depending on the number of key queries and the competitiveness of the niche. This method is recommended if your site has already gained some popularity and you want to make it a leader in search queries. Obvious advantages of website promotion by position:

	Working on brand reputation.
	Easy to check for results.
	Payment for results.

Flaws:

	No guaranteed sales.
	Probability of taking into account low-frequency requests that bring little traffic.
	The performers lack responsibility for attracted users.

Promotion by conversion

The purpose of this promotion method, in which payment is made for the number of targeted actions performed by visitors, is to attract as many applications as possible to the site. The process requires the involvement of experienced specialists, as well as tracking accepted applications or calls. This method is definitely right for you if:

• your website presents simple products or services;
• prices are known to the client in advance and do not require personal calculation;
• lead generation channels are simple and clear;
• you are ready to adjust your pricing policy in accordance with the recommendations of SEO specialists.

There are three types of conversion promotion with a starting price of €2 per lead:

• promotion for calls;
• promotion for applications;
• promotion for the received client.

The main advantages of conversion promotion:

	Payment for ready clients.
	Minimal risk.

But conversion promotion also has disadvantages :

	High cost of leads.
	Difficulty in making forecasts.
	Not for all types of business.

In general, the cost of website promotion in the European country is determined based on the number of search queries for which promotion will be carried out and the timing of the work.

The cost of website optimization is determined individually based on the set of services required to promote a web resource. This list is compiled taking into account the type of site, its technical condition, as well as its position in search results. According to their purpose and content, sites are divided into several types: one-page sites (landing page), business card sites, corporate sites, online stores. The cost of internal optimization of websites of various types is presented in the table.

The cost of search engine promotion of a website to the Top when ordering in different regions of the European country varies. Thus, in Poland, prices for SEO services are higher than in other regions of the European country: promotion of a simple business card website from top studios according to 2024 standards will cost you from 350 EUR per month. And if we are talking about a portal with a number of pages up to 30,000, then the monthly budget for SEO promotion will be from 814 EUR. If you want to save money, you can turn to freelancers for help, but in this case it is important to find worthy performers, otherwise you risk wasting your money.

The minimum monthly budget that will need to be allocated for SEO promotion of a small website in the city of the Czech Republic in 2024 will be 280 EUR. Promotion of a large website (an online store with a large range of products or a portal) can cost several times more, especially when ordering a range of search engine promotion services.

Prices for multi-regional promotion of a corporate website in the city of Spain in 2024 start from 290 EUR per month. Regional SEO promotion of an online store will cost a little more – from 340 EUR, and multi-regional SEO – from 480 EUR.

The minimum optimal budget for search engine promotion of a small regional website in the city of Germany by digital agency specialists is 230 EUR per month. This is provided that about 15 hours per month will be devoted to working on your project, and 1 hour of specialist work will cost 15 EUR. The price of SEO promotion for a large online store or turnkey service will naturally be higher.

Upon request, we promote a web resource regardless of your location as a customer and the domain zone of your website for any country where the popular Google search engine operates: European country, USA, UAE, etc. Promotion is carried out by increasing the site’s position in organic ( free) Google search. The cost of the service depends on the number of requests for which the site is promoted: the more keywords there are in the TOP 10 Google search results, the more targeted traffic will come to the site, which will provide you with more sales of goods or orders for services. Prices for website promotion on Google, depending on the selected service package, are presented in the table.

The cost of promoting an online store is formed on the basis of 2 types of work:

1. Internal work to optimize the selling platform for 1 month, which includes:

• Collection of search queries on the subject of your business.
• Clustering keywords by landing pages.
• Formation of meta tags for each page.
• Drawing up technical specifications for writing SEO-optimized texts for a copywriter.
• Copywriter writing SEO texts for placement on category and subcategory pages.
• Installation of analytics (Google Analytics or Yandex Metrica) on the site.
• Adding a site to the toolbar for webmasters Google Webmaster Tools.
• SEO audit of your website.
• Adding a site to Google Maps.

The costs of technical optimization of an online store in the first month of promotion can range from 50% to 70% of the monthly SEO promotion budget.

2. External work to promote the online store in the following months, in particular:

• Website analysis for visits, user behavior and conversions.
• Writing advertising articles.
• Placement of advertising articles on third-party resources with a link to your online store.
• Searching for new key phrases and further optimizing pages for them.
• Promotion of all keywords for which your online store has been optimized.

Due to the variability of search engine algorithms, 5% to 25% of the SEO promotion budget should be allocated for technical improvements to the online store in the subsequent months of promotion. In addition, the price of SEO promotion for an online store is greatly influenced by the type of platform on which the site is created. For example, the cost of promoting an online store on 1C-Bitrix usually exceeds the cost of promoting a similar selling platform on the popular OpenCart engine, since the process requires the involvement of highly qualified specialists. Tariffs for online store promotion, depending on the selected service package, are presented in the table.

If an online store already at the indexing stage makes it possible to receive the first orders, then this will not work with a service site: here the trust of site visitors to the company/brand plays an important role in making an order. Therefore, unlike SEO promotion of an online store, promotion of a service website is almost impossible without three components:

• quality content;
• success stories;
• brand fame.

Features of promoting a service website also include:

• A narrow semantic core compared to a wide semantic core, which gives the intersection of a large number of products and product categories in an online store.
• The importance of having high-quality texts on service pages and their more complex writing compared to the product description.
• Active work with references due to the absence of the need to limit the number of external links placed (unlike product cards, the number of which in an online store can be measured in the thousands, and placing many links threatens the site with falling under search engine sanctions).

In turn, the narrow semantics of a service website complicates the creation of each new page for a cluster and its harmonious fit into the site, which leads to an increase in the volume and timing of work, and, accordingly, an increase in the cost of SEO promotion. Higher prices for website promotion services are also due to the choice of more professional authors to write texts that should inspire the trust of visitors (and the services of such authors are more expensive compared to ordinary copywriters). Plus, the cost of promoting a service website increases due to the fact that you have to pay for the placement of a large number of external links. The cost of promoting a service website in the first month can range from 10% to 30% of the monthly budget.

If you don’t already have a Google Maps page, we’ll create and optimize one. The service also includes website promotion for regional queries, including in organic search results. See details on the local SEO promotion service. When promoting in Google Maps, there is still an opportunity to quickly get the opinion of resource visitors about the quality of goods or services provided by the company, based on the reviews left. This is one of the components of company reputation management. The more positive reviews you have on Google Maps, the higher your site will be rated (above 4*). At your request, in order to improve your reputation on Facebook, Instagram and review sites, we can calculate the number of reviews required for a positive rating. The cost of promotion on Google maps depends on the service package you choose and is presented in the table.

The WordPress platform is considered SEO friendly: with proper optimization of a web resource on this CMS, you can easily take a position in the TOP 3 of Google search results. But before you start promoting a website on WordPress, it is initially important to meet two conditions: the presence of a high-quality website and unique content on it. Then further involvement of experienced SEO specialists helps to increase the position of the web resource in search engines. WordPress sites have several main advantages in terms of their promotion:

	Free license
	Ease of use
	Lots of helper plugins
	Good indexing by search engines

However, WordPress is not perfect: when optimizing sites on this platform, problems may arise due to the disadvantages of the CMS:

	Poor set of promotion tools
	Reduced performance due to using a large number of plugins
	Automatic system updates (so you only need to install them manually)

To successfully optimize sites on WordPress, you need at least two plugins: Rus to Lat (Cyr to Lat), All In One Seo Pack. Installing these add-ons allows you to:

• Manually edit meta tags for each page, section, post, product card.
• Manage indexing settings.
• Connect analytics tools from Google.
• Set up previews for posting pages on social networks and instant messengers.
• Create XML maps.

The Bitrix content management system is preferred by 60% of owners of Russian-language websites. The nuance is that this CRM is designed for large projects and large budgets, including when it comes to website promotion on Bitrix. Compared to website optimization on WordPress, the process of website promotion in search engines created on Bitrix is more complex due to the features of this platform, so it is not an easy task even for experienced specialists.

When promoting sites on Bitrix, it is important for an SEO specialist to consider the following points:

• The Bitrix content management system has high hosting requirements. Therefore, to successfully promote a website using this engine, you should not skimp on server power and Internet speed.
• You should be careful when integrating with other software products, for example, 1C. To avoid failures in the future, it is necessary to first check the database structure in order to identify and eliminate possible errors.
• Use the platform’s capabilities wisely. So, on 1C Bitrix website promotion has flexible settings.

The cost of SEO promotion in search engines depends on such main factors as:

• Domain age. The younger the site, the more difficult, and therefore more expensive, to promote it. To increase the trust of search engines, promotion is carried out gradually, starting with low-frequency (LF) queries.

• Current site positions. The more positions are initially close to the first page of search results, the cheaper and faster it is to promote the site.

• Internal SEO optimization of the site. The presence on the site of unique content with useful information for users, meta tags, linking, microdata, combined with high site loading speed, ensures more economical and faster promotion of the web resource.

• Technical condition of the site. The level of site readiness for promotion is determined after an SEO audit. Based on its results, the time for making changes to improve the functionality is also determined. In some cases, correcting current errors on a website can take considerable time and cost more than developing a website from scratch.

• Number of promoted requests. The more high-frequency (HF) requests selected for promotion, the more expensive its cost and the longer the promotion period.

• Link mass. There are two types of external links: eternal (you pay for them once upon purchase, and exist as long as the site on which they are located exists) and temporary (you order them for a certain period of time, after which they are either removed, or you extend the deal). Purchasing permanent links allows you to promote high frequency queries with a low probability of being sanctioned by search engines, plus natural transitions are possible through such links. Temporary links are cheaper than permanent ones, but their removal can greatly deteriorate the site’s link profile and lead to a decrease in its ranking.

• Degree of competition and region. When ranking sites in search results, search engines Google, Yandex and others use the user’s geodata. Thanks to this, the site can be promoted both locally to a specific region (city, region), country, and to the entire continent. Moreover, the wider the geographical reference, the greater the audience coverage will be. The number of competing sites in the business niche of the promotion region directly affects the amount of work to be done and the time it takes to promote a web resource: the more there are, the more difficult and expensive it is to get to high positions for high-frequency queries. But a large number of competitors also have their advantage: this allows you to analyze their marketing techniques and thereby makes it easier to draw up your own development strategy, and subsequently improve it.

• Updating search algorithms. The constant complication of search algorithms entails frequent internal and external improvements, thereby leading to an increase in the cost of SEO website promotion.