Prices for store design and development 2027

Developing an online store is complex work that requires time and effort. It’s important to go beyond simply designing beautiful pages and uploading products. You also need to carefully consider the platform’s structure, functionality, and navigation to ensure consumers can easily find the product they need, access relevant information, and place an order quickly.

There are several options for creating an online store. Some offer a simple website with a limited set of features, while others offer a functional resource with a unique design. The cost of development depends on the complexity of the project and the client’s requirements—the more complex the project, the more expensive it will be.

To choose the right option, you should research competitors’ websites, understand the needs of your target audience, consider the structure and functionality, and define the goals for launching the online platform. Then, based on your goals, decide whether a template website is sufficient or whether you need a platform with more advanced features. Also, be sure to consider the scale of your business, potential risks, and your budget.

Using the constructor

No programming skills are required—just choose a ready-made template from specialized services and arrange the information blocks in the desired order.

This is the cheapest option, allowing you to create a simple website with limited features. This solution is suitable for beginners or small businesses whose owners plan to sell a small range of products in a narrow niche. However, if they later want to expand their operations and increase sales, this will be problematic, as the builders do not allow for template customization. For medium and large businesses, a template-based website is a downright problem, as it looks cheap, which affects the company’s reputation, does not allow for integration with workflow automation programs and services for streamlining ordering, and has no technical support, so in the event of a malfunction, the online store will become inoperable, which will discourage customers.

Store development on CMS: WooCommerce, OpenCart

There are dozens of popular content management systems (CMS) that can be used to organize online sales. There are both free and paid CMSs. The former offer a smaller set of features, and many of them lack technical support, while the latter offer maximum opportunities for creating an effective online store. However, even with a free system, there will still be costs, including hosting, domain registration, and customizing the website to suit your business needs.

CMSs allow you to quickly create modern online retail platforms with integration with payment systems and other services. Some CMSs are designed for small e-commerce sites, while others offer the ability to customize and expand functionality to launch large-scale online stores with a unique design.

Developing a custom online store from scratch

In this case, the website is designed entirely to meet the needs of the business. This allows for the creation of the required number of sections, blocks, and language versions, integration of necessary programs and services, a stylish page design tailored to the subject matter and needs of the target audience, simplified navigation, and quick product search and ordering. Such an online store will attract customers, stand out from the competition, be memorable, and encourage them to place an order.

Developing a website from scratch is the most expensive option, requiring specialized knowledge and skills, as well as more time. It may not be feasible for small businesses, but for large online stores with a wide product range, or for companies planning to grow, expand their audience, and enter new markets, it will be a profitable investment and an effective sales booster.

The cost of developing an online store compared to different approaches

The price of developing an online store is calculated taking into account many factors. The main ones are related to the features of the creation and design of the site. The final cost depends on the volume, complexity of the work and time spent.

The development price includes:

• cost of hosting and domain;
• type of CMS;
• design features – template, modified template or unique;
• functionality (menu, feedback forms, integration with third-party services, etc.);
• number of language versions;
• layout parameters (volume, layout, optimization, adaptability, etc.);
• programming and testing;
• additional work (content preparation, website filling, promotion).

The cost is also affected by the clarity of the technical specifications. When drawing up technical specifications, possible risks are included. Therefore, if you know exactly what result you want to achieve, provide as much information about the project as possible, and clearly formulate your requirements and wishes, the price will be lower.

Another factor that determines the cost of an online store is the presence of a corporate identity. If you already have a ready-made color scheme, logo and fonts developed, this will simplify the task for the designer, which means it will take less time to design, which in turn will reduce the cost of the service. At the same time, when creating unique buttons, unusual transitions, animations, drop-down lists and other interesting elements, the cost of the project will increase.

When creating an online store, a template can be used. This is a layout with a certain number of pages, a minimum set of functions and a ready-made design. This option is considered the simplest, fastest and most cost-effective.

Suitable for beginners who want to make a statement. Template design involves selecting suitable colors, choosing fonts and icons appropriate to the type of activity. This solution allows you to get a simple website without integration with payment systems, which will not stand out among competing web resources.

Creating such a selling website will cost from 1500-1800 €.

The template can be modified to create an attractive modern design and implement the necessary functionality. Colors and fonts are selected in accordance with the corporate style or wishes of the customer, and additional blocks and elements are created and their arrangement is changed.

At the same time, such work is performed within the framework of what the selected template allows you to do. Revision is paid separately, so the cost of an improved site will be higher than a template one, but lower than development from scratch.

A stylized online store has distinctive features, stands out from competitors and is remembered by the audience.

The price of a qualitatively modified template online store depends on the nuances of the work: with expanded functionality – from 3000 €, with a unique design – from 5000 €, and with comprehensive modification – from 6500 €.

The unique design involves the elaboration of all elements and blocks taking into account the tasks of a particular business. In this case, you can bring any idea to life, develop the functionality necessary to satisfy customer requirements and user requests.

Individual development allows you to get an online store with:

• fast loading pages;
• wide functionality;
• convenient administrative control panel;
• adaptive design;
• stylish design.

This is the most expensive development option. Such a site can cost 10-12000€ or more. It all depends on the complexity and characteristics of the work. Suitable for large companies, top digital projects, large online stores.

When creating a website from scratch, an analysis of the niche, competitors, and target audience is carried out, the strengths of the customer’s business are determined, a strategy is formed, and various specialists are involved in the work (developers, designers, layout designers, SEO specialists).

Also, when choosing a template solution, you can use the author’s template – the studio’s own development, which will “build” the site. This is not a standard layout, which is freely available and used by many companies, but an individual one – with the necessary functions and the ability to adjust the design. Not all web studios offer this option, and the cost of the work is discussed separately with each customer, as it is calculated taking into account the requirements and objectives of a particular business.

WooCommerce is a popular free WordPress plugin that transforms a regular blog or website into a fully functional online store. It allows you to sell any type of product (physical, digital, subscriptions), manage inventory, and accept payments. We recommend it for regular stores with up to 2,500 products and without complex integrations.

OpenCart is one of the most user-friendly and popular management systems for creating online stores. It allows you to launch functional web resources of any complexity. The engine is free, open-source, and features various modules and free and paid plugins, allowing you to modify existing features and add new ones.

OpenCart allows you to host a large number of products and integrate payment and delivery services into your website. A wide selection of responsive templates allows you to create an online store tailored to your business needs. This budget-friendly solution is suitable for small businesses and aspiring entrepreneurs.

Laravel is an open-source framework. It offers extensive functionality, a user-friendly admin panel, a wide selection of ready-made solutions for quickly creating online stores, and the ability to integrate custom solutions.

This management system is suitable for large online stores with a high customer flow. It allows you to expand functionality, customize page layout, design, and filter logic, integrate third-party services, and implement a CRM.

The cost of developing an online store with Laravel is determined based on its size, functionality, and design features. Hourly rates start at $40.

The appearance of an online store and ease of use are the first things that consumers see and evaluate when they switch to it. People are more likely to choose websites with attractive designs and easy navigation. Therefore, you should take care of a clear interface, stylish modern page design and adaptability for different devices. An original website design allows a company to stand out from its competitors, attract an audience, and increase loyalty and trust.

But the template one will be concise, understandable, but without distinctive features. The process of creating a design involves designing (number of sections and blocks, arrangement of elements, site diagram) and drawing the layout in graphic editors.

Not only the corporate style of the company is taken into account, but also the needs of the target audience and usability.

How much does it cost to open an online store:

• template design – from 250 €;
• stylized template – from 500€;
• individual design – from 800 €.

That is, the price of online store design depends on the number of pages, the complexity of the work and the design method (on a template, with modifications or from scratch).

Layout is necessary to transform a design layout into user-friendly pages that can be read by a browser. This is accomplished through a structured combination of images, text, headings, tables, infographics, and other elements using HTML markup and CSS. The cost of layout depends on the following key parameters:

• HTML5 / CSS3 / JS
• Adaptability (desktop / tablet / mobile)
• Cross-browser compatibility
• Speed optimization
• Preparation for CMS (OpenCart, WordPress, Laravel)
• Basic animations and interactivity

What influences the price?

• Number of unique pages
• UI complexity (filters, dropdowns, sticky elements)
• Number of states (hover, active, empty)
• Availability of animations
• Pixel-perfect requirements
• Layout quality (Figma/prototype)

Programming helps to combine the functionality and design of an online store, allows you to make the site interactive, responsive to user actions, and capable of collecting and processing information.
The price of this service is determined depending on the features and complexity of the work, in particular the need to create additional non-standard modules, integration with various programs for automating business processes or services that simplify the search for goods and placing an order.

The cost of programming is on average 200 €, and the cost of an hour of developer work starts from 35 €.
 

To create and operate an online store, you definitely need hosting. This is the location where all resource files will be stored. Uninterrupted operation, page loading speed, data protection and access to the site at any time of the day depend on it.

If the hoster has problems, the online store will not be able to work, which means potential customers will go to competitors. Loss of profit is not the only problem in such a situation. As a result of prolonged failures, the visibility of the site in search engines will deteriorate, which will lead to a decrease in positions, pages leaving the index and a drop in traffic.

Criteria for good hosting:

• has adequate technical support;
• ensures the online store operates 24/7 without interruption;
• guarantees high download speed;
• performs file backups;
• reliably protects data from DDoS attacks.

The price of hosting services per month ranges from 50 to 150 €, depending on the amount of data. If the online store is small, you can rent cheaper hosting, but for large projects with high traffic, you should choose a more reliable and, accordingly, expensive “home”. Also, the cost of developing a selling website is affected by the domain.

The price of a domain name depends on the domain zone (.com, .eu, .cz, etc.) and is about 25€ per year.

To automate work processes, get rid of routine tasks and account for goods, special programs are connected to the online store. The most popular in Europe is 1C.

The program provides:

• automatic uploading of products to the website;
• timely updating of information;
• placement of current data;
• control of stock balances;
• formation of a client base;
• tracking the stage of order processing.

Integrating the trading platform with 1C helps simplify and speed up work, minimize errors, quickly process applications and answer customer questions.

On average, work to integrate a website with 1C will cost $500-600.

A multilingual online store allows you to expand your audience, enter international markets, increase coverage and increase sales. The presence of several language versions indicates the status and reliability of the company, speaks of care for consumers, providing information in the language they want.

Creating a second language version of a website costs on average from 550 €, and the third and subsequent ones – from 250 €.

The terms of reference for creating an online store are a diagram that includes general information about the company, requirements for structure, functionality, design and content. The technical specification describes all elements, the sequence of placement of sections and blocks.

Drawing up a document allows you to:

• save money, since the contractor, provided clear requirements are presented, does not include possible risks in calculating the cost of the project;
• speed up the development process;
• guarantee the result (the customer understands what to expect).

The description of all development processes ensures an accurate calculation of the cost of the web project, since each item with prices is written down.

The development of technical specifications may take about 10% of the budget for creating an online store. The average price of the service is 250-300 €.

Turnkey development of an online store provides comprehensive services. The customer speaks about his wishes and requirements and after a while receives a ready-made website. And the developer, in turn, undertakes to create an effective online platform within the agreed time frame, taking into account the assigned tasks.

The quality of an online store depends on the accuracy of the technical specifications, so the document must be drawn up correctly. It should include everything you want to see on the site: functionality, menus, blocks, design elements, etc.

Creating a turnkey selling website involves:

• drawing up technical specifications;
• creation of a website on a template, with modifications or from scratch – according to the contract;
• development of original design;
• professional choice of CMS;
• preparation of custom functionality (except for template solutions);
• implementation of necessary functions, services and programs;
• layout;
• testing;
• selection of hosting;
• optimization for search engines;
• content and promotion, if specified in the contract.

That is, a turnkey online store is when the developer provides a range of services, and the customer receives a website ready for work. The web resource will have a clear catalog, simple navigation, a search field and filters for quickly searching for products, a convenient order form, and an attractive modern design.

The price of a turnkey online store is determined taking into account the assigned tasks, development and design features, and the need for integration with third-party services. The cost of a simple website is about $1,800, with advanced functionality and unique design – about $3,000, and one created from scratch – from $12,000.

Different web studios may charge different prices for the same project. However, the cost may vary significantly. This is due to the status of the company, the experience of developers and designers. The customer’s field of activity is also taken into account. For example, if you plan to launch an online platform on a medical topic, and the contractor is well versed in this niche, knows all the intricacies and pitfalls in the operation of such a store, understands what settings are needed, then he can charge more for his services.

Since every online store is special, there is no universal solution when creating them. It all depends on the specifics of the business, the volume of content, goals and objectives. So, for small sites with a limited assortment, you can choose a simple template solution.

If the comfort of customers and the speed of filling out an application are important to you, a template is also suitable, but with the obligatory modification of the functionality. But if you have a large company, there is a need to emphasize your status and a desire to achieve recognition, you should choose individual design development or creating a website from scratch.

At the same time, the cost of an online store directly depends on the functionality, design and development features. A template solution will be cheaper than individual development, the creation of additional functions is more expensive than a set of standard components, and the ability to connect various services, programs and payment systems to an online store requires large investments. That is, the more complex and voluminous the selling website, the more unique its design and functional blocks, the more expensive it will be.

An example of calculating the cost of an online store:

• hosting rental – $20 per month;
• domain zone – $15 per year;
• CMS – $150;
• website on a template with improved functionality – $1500;
• design for corporate identity – $500;
• integration with payment systems – $300;
• implementation of an additional language version – $70;
• preparation of technical specifications – $200.

Total: $2975.

You can also additionally pay for promoting an online store, setting up contextual or targeted advertising, technical support, and filling the site with content. To understand how much money will be needed to create an online platform specifically for the tasks of your business, you can use special calculation programs.

The online store cost calculator allows you to select the necessary parameters and find out the approximate cost of development.

In particular, you can specify:

• domain zone;
• hosting type (cloud, virtual, dedicated server);
• type of design (template, stylized, unique);
• content management system;
• set of functions (search, filters, shopping cart, feedback forms, personal account, multi-currency, bonuses, order status notifications, etc.);
• integrations (automatic upload to the website, warehouse accounting, availability of goods in stock, payment systems, delivery services, online chat, analytics, etc.);
• additional services (filling, content, optimization, promotion, photography, etc.).

After selecting all the options, the calculator will calculate how much it will cost you to create an online store that meets your requirements. Well, to discuss the terms of cooperation in detail and get an accurate calculation of the cost of website development, contact the developers directly.

Any business starts with an idea. First you need to decide on the direction of your activity, understand what products you want to sell and how they will be useful to consumers. After this, you need to conduct market research, study the niche, competitors, target audience, think over a strategy and choose the best way to create an online store.

What you need to start an online store:

• select product categories;
• decide on the price segment;
• find reliable suppliers;
• register a domain and rent hosting;
• register a private entrepreneur or state of emergency;
• register with government services (tax, social funds);
• open a bank account;
• think over the structure of the online store;
• choose a content management system;
• decide on the functionality;
• decide what design is needed;
• give the company name;
• develop an online store;
• set up payment and delivery methods;
• upload goods to the website;
• engage in promotion;
• conduct analytics;
• hire workers.

All work on the development and design of the online store will be undertaken by the web studio team. Specialists will not only take care of the technical part and design, but also, if necessary, help you choose the optimal content management system and hosting, as well as register a domain name. After creating a website, setting up business processes and connecting the necessary services, the developers will conduct testing, check how all the functions work, and then transfer the finished project to the customer.

To get an effective online store that runs smoothly, you need to entrust the development to professionals. And there are two options:

• freelance exchanges;
• digital agency or web studio.

Freelancers, as a rule, charge less (unless we are talking about professionals with a cool portfolio), but there are certain risks. For example, you can end up with a newbie, a developer who creates mostly template websites, or a completely unscrupulous specialist who will quickly give you a primitive solution, take your money, and you won’t get any improvements or edits from him. Therefore, it is better to order the development of an online store from web studios and digital agencies. Large companies will be more expensive due to their status and work with large-scale projects, but small specialized companies offer more affordable prices and at the same time approach the task responsibly, since they value their reputation.

Such companies employ experienced developers and designers who create projects of any complexity. If you want to get a high-quality design, regardless of whether it is a template solution or an individual development, a control system with the necessary functionality, a clear structure, and easy navigation, order the creation of an online store in the iFish studio. Our specialists study competitors and target audiences, taking into account customer requirements and business characteristics. This allows them to create software products that satisfy customer needs and stand out among hundreds of similar ones. To get a consultation and discuss the terms of cooperation, call , write in instant messengers or leave a request on the website and we will call you back.