Prices for SMM services in Europe for 2024

Instagram has long established itself as an ideal platform for business. Now this is not just a platform for publishing photos – it is a full-fledged channel of communication with the audience. Every day, more and more people open their stores here and create business accounts to promote their company or personal brand. But to stand out, just beautiful photos and some text are not enough. Posts should be interesting, useful, evoke emotions, and involve users in communication. That’s why you shouldn’t chase the number of publications, but rather take care of the quality of the content, also paying special attention to stories.

Effective promotion of an Instagram account necessarily includes the following steps :

1. Setting up your profile.
2. Account design: pinned stories, description and avatar.
3. Content plan and publication of posts.
4. Hashtags.
5. Corporate identity and ribbon design.
6. Direct promotion and setting up advertising.
7. Regular communication with page visitors.
8. Conducting competitions, surveys and promotions.
9. Monthly report.

The second strong platform for promotion, which is equally suitable for promoting a personal brand and for a business, is Facebook. Among the 2 billion users of this social network, there is definitely your target audience. This platform also helps businesses go beyond the country’s borders and make themselves known to residents of other countries. So, if you are trying to improve your reputation, increase reach and interest in the product, “warm up” your audience and/or establish communication with consumers, then you cannot do without professional page management.

High-quality promotion of your Facebook account includes :

• auditing an existing page or creating a new one;
• analysis of the market, competitors and target audience;
• registration and filling of the profile with information;
• creating infographics and content branding;
• spam moderation;
• posting advertising in thematic communities;
• creating an advertising account;
• setting up Facebook advertising;
• conducting regular surveys on the page;
• organization of competitions and promotions;
• publishing various content;
• constant interaction with the audience;
• monthly report.

YouTube channels, which not so long ago were not taken seriously, in the modern world have become an effective tool in the fight for potential customers. Now this is not just a video hosting, but a full-fledged search engine, which, with proper optimization, can bring potential clients to you. Most users are already accustomed to absorbing information through video, so to scale your business it’s worth securing a similar channel of influence.

The price for promoting a channel on YouTube is determined by the following actions :

1. Analysis of thematic queries.
2. Studying competitors and the needs of the target audience.
3. Identifying relevant keywords for SEO.
4. Creation of a unique preview and recognizable channel style.
5. Development of an SEO-optimized title and description.
6. Publishing a video.
7. Setting up screensavers, hints and subtitles.
8. Formation of playlists.
9. Setting up monitoring of video positions in search results.
10. Interaction with the audience: comment moderation, communication, likes.
11. Introduction of video advertising.
12. Daily reporting.

It is impossible to underestimate the role of text when it comes to establishing contact and maintaining communication with the audience. Text content for your target audience is an identifier, PR specialist, psychologist and marketer rolled into one. It can either skyrocket customer loyalty or turn them against you. Therefore, it is best to entrust this task to a specialist who is familiar with your field of activity and will be able to convey your message to users in a high-quality manner. After all, to get a return, you need to hook the audience, and for this you need to know what they want and speak to them in their own language. The cost of copywriting for social networks depends on the type, amount of content and experience of the artist.

Content can be :

1. Selling . As concisely as possible, the specialist must convince the potential client that he cannot live without a specific product or service. This type of post is valued at 30-40% more expensive than others.
2. Informational . Ideally, such publications should contain less advertising and more useful information. This is the best option for presenting a product or brand because it does not convince the user to make a purchase, but only introduces the benefits or features. Such content is valued at an average cost, namely about 3.5 €.
3. Engaging . A provocation, a competition, a game, a prank – all this acts on the audience like a magnet, involving it in communication and stimulating it to certain actions. Such content can significantly increase reach and bring the page to the top. This post will cost from 4 € per thousand characters.
4. Entertaining . Spice up your posts with interesting stories or humor, and your audience will no longer perceive you as a soulless machine. The cost of such posts is on average 3.5 €.
5. Viral . Knowing how to use information feeds is an art. Such posts or videos spread across the network in a matter of hours, or even minutes, which means they will help show your page to as many people as possible. A viral post costs from 4.5 €.

No matter how high-quality the text is, without visual accompaniment it will interest few people. People think in images, perceive pictures better, and remember visual information faster, so you should add unique photos and videos to your posts. Visual content, and corporate style in general, acts as a trigger and captures the attention of the audience. It helps the audience absorb information, increases their loyalty and motivates them to take a targeted action. Therefore, you should not save on creating this type of content.

The price for photos, videos and other visual content depends on :

• performer’s experience;
• complexity of the task;
• availability and scale of photo and video processing;
• type of visual content;
• the number of people involved in filming and working on the video;
• deadlines.

It’s not for nothing that Target is called the oil of the 21st century, because recently it has become the most powerful tool for promotion on social networks. Thanks to him, we learn about new companies every day, and they attract a huge flow of customers to their business. Today, the price for setting up targeted advertising starts from 80 €.

Factors that influence the cost of setting up a target :

1. Advertising setting criteria.
2. Specifics of the target audience.
3. Level of competition in the industry.
4. Conversion rate and other conditions.

An SMM strategy is a clear plan, a set of measures aimed at promoting a business on social networks. It helps you understand what and to whom you are selling, how to do it effectively, when and where to promote goods/services, what product properties should be developed. A well-developed strategy guarantees increased audience loyalty, an increase in the number of customers and company income.

The cost of developing an SMM strategy includes :

1. Setting goals . For example, increasing brand awareness, improving the quality of service, increasing customer loyalty, scaling, reaching a new audience, increasing conversion, etc.
2. Positioning . At this stage, the image of the company is formed, the main message of the target audience is developed, and the distinctive qualities of the business or personal brand are identified.
3. Primary data collection . It consists of a thorough study of the market, surveying potential consumers and processing statistics.
4. Competitor and market analysis . A study is conducted of prices in the industry, business characteristics, product quality and positioning of competitors.
5. Analysis and segmentation of the target audience . At this stage, the pain points, needs and interests of potential customers are identified.
6. Instructions for content filling and design . They consist of useful recommendations on design style, writing advertising texts and other types of content for social networks.

The price of creating an SMM strategy depends on the type of product or service, complexity and volume of work, the number of accounts on social networks and content format. The estimated cost of its development in Europe ranges from 100 € to 300 € .

Thanks to the variety of educational programs and courses, it has become easy to obtain almost any profession, including promotion on social networks. This seems to be good, but in the constant flow of newcomers it is now difficult to find a really good specialist. This factor also greatly affected the cost of services related to digital marketing. The difference in price for one direction can vary from 60 € to several thousand. To achieve your business goals and turn your social media pages into a sales tool, you should hire professionals. And they will charge more than 3 kopecks for their work. This must be taken into account when planning your budget and searching for specialists.

A professionally designed corporate account on social networks is a guarantee of success. The visual component is the main factor in attracting customers, increasing audience loyalty and trust.

The design of a YouTube channel consists of :

• channel headers;
• avatar;
• video templates;
• descriptions of channels and videos.

A full range of these services will cost you about 80€ and more.

Setting up an Instagram account includes :

• avatar;
• covers for pinned stories;
• branded icons of services or goods;
• templates for designing posts;
• design for promotions and competitions.

The full package will cost from 100€ .

Designing a Facebook business page or group involves :

1. Design of animated or static headers and avatars (profile and cover photos).
2. Creating an offer – a pinned post that informs about the company’s activities.
3. Development of unique templates for posts.
4. Individual design for sweepstakes, promotions and competitions.

All of the above services together will cost you from 65 € and above.

Since SMM agencies in Europe promote their services mainly via the Internet and work with clients from different countries, their prices do not differ much. At the same time, there is a difference in the price of services in different regions. For example, in Germany it will be more expensive than in France, Poland or Spain.

Maintaining pages on social networks requires time and certain knowledge. If you do not want to do everything yourself, seek help from specialists.

The range of services you can receive usually includes :

• strategy Development;
• drawing up a content plan and writing posts;
• Preparation of photos and account registration;
• publishing posts;
• conducting promotions, sweepstakes, surveys, etc.;
• advertising setup.

Promoting a channel on YouTube means collecting and analyzing queries on a topic, selecting relevant keywords, creating a unique preview image, a catchy title and description, screensavers, subtitles, placing videos, setting up video advertising. The cost of services depends on the site and scope of work. Running a channel on YouTube will cost an average of 9,000 UAH/month , and maintaining pages on Instagram and Facebook – from 10,000 UAH/month .

During the consultation, you will be able to get answers to common questions related to promoting business pages and personal accounts on social networks. For example, what features each site has and which one will suit your business best. Also, you can learn why an SMM strategy is needed, how to correctly analyze competitors, what content to create for social networks, how to set up advertising, what tasks to set for specialists, and much more. The average cost of an individual consultation in Europe is €50 per hour. At the IFISH digital agency, you can get answers to your questions online or during a personal meeting. For a detailed discussion of the promotion features, sign up for a paid one-hour consultation, and to clarify the nuances of the order and a free consultation, contact us by phone. You can also ask a question you are interested in right now in the chat on the website.